Apr 26, 2018
Here are 5 easy tips to help you increase your conversion rate.
The 5 conversion rate optimisation tips are:
1. Reduce the amount of form fields:
Only use whats necessary, this saves time and reduces your work load.
For example, a website called Imaginary Landscape increased the conversion rate 160% when they reduced the number of form fields on their website from 11, down to 4.
2. Use a contrasting colour on your CTA button:
People debate if yellow or red is the best colour for a CTA button, but colour doesn't matter too much.
It's all about the contrast and how the button stands out on the page.
But with that said, a University of Maryland’s sociologist called Philip Cohen found that the colour blue increases trust from both men and women.
The 'Performable' website increased their conversion rate by 21% when they changed the colour of their CTA button.
They increased the contrast, when compared to rest of page.
3. Put CTA above the fold:
The Unbounce website increased their Click Through Rate (CTR) by 41% when they moved the CTA button above the fold.
Its thought that when the button is below the fold only highly motivated prospects are willing to scroll down the page.
But that in itself could be a qualifier to build an email list of more responsive subscribers.
A marketer called Michael Aagaard tested the position of his CTA button.
He moved the button to the bottom of a long form page and saw an increase in his conversion rate by 304%.
So the moral is to test it for your audience.
4. Stop using stock photos:
Showing a human face will increase trust in your brand, help you to build rapport, likability and makes the website feel more human.
But stock photos are not authentic and cam make you look fake.
And everyone uses same stock photos, so your brand looks generic.
The 'Marketing Experiments' website split tested this stock vs real for one of their clients, and saw a 35% increase in the conversion rate.
5. Add your phone number:
Putting your phone number increases trust, it proves that you're a real person who's accessible and easy to contact.
This provides confidence in your band, and makes it clear that you provide after sales care and support.